Privacy Policy

PRIVACY POLICY
Last Updated: November 2025

 

Introduction

Faction Inc. (“Company,” “we,” “us,” or “our”) respects your privacy and is committed to protecting it through this policy.

This Privacy Policy explains how we collect, use, share, and protect information from visitors and customers (“you”) of our website www.lurkingclass.com (the “Website”), and your rights regarding that information.

By using our Website, you agree to the terms of this Privacy Policy. If you do not agree, please discontinue use of our Website.

1. Information We Collect

We collect personal and non-personal information in the following ways:

Information you provide directly:

  • Contact details (name, email address, phone number, shipping and billing address)
  • Account information (if you create an account)
  • Payment and transaction information (processed securely by our payment providers)
  • Communications and preferences (email/SMS opt-ins, customer service requests, surveys, contest entries)

Information collected automatically:

  • IP address, browser type, operating system, referring URLs, pages viewed, and time spent on the site
  • Data collected through cookies, pixels, and other tracking technologies (e.g., Google Analytics, Meta Pixel)

Information from third parties:

  • Advertising and analytics partners (e.g., Google, Meta)
  • Email and SMS marketing platforms (e.g., Klaviyo)

2. How We Use Your Information

We use your information to:

  • Process and fulfill orders and provide customer support
  • Communicate with you about your account, purchases, and updates
  • Send marketing communications (email, SMS) if you’ve opted in
  • Improve and personalize your experience on our Website
  • Analyze performance through analytics tools
  • Prevent fraud, comply with legal obligations, and enforce our policies

3. Cookies and Tracking Technologies

We use cookies, pixels, and similar technologies to recognize you, personalize your experience, and measure the effectiveness of our content and ads.

You can manage or disable cookies through your browser settings. For more on interest-based advertising, visit the Network Advertising Initiative (NAI) or Digital Advertising Alliance (DAA) opt-out pages.

If you are in the EU/UK, you can manage consent via our Cookie Banner in compliance with GDPR and ePrivacy laws.

4. Disclosure of Your Information

We may share information with:

  • Service providers (fulfillment, payment processing, hosting, analytics, marketing platforms)
  • Business partners (e.g., Klaviyo, Meta, Google, Shopify)
  • Successors or assigns in the event of a merger, acquisition, or sale
  • Legal authorities, if required to comply with the law or protect rights, property, or safety

We do not sell personal information for monetary gain. However, under some state laws, sharing data for advertising may be considered a “sale” or “share.” You may opt out of such sharing (see Section 8).

5. Email and SMS Marketing

If you sign up for our mailing list or SMS list, we may send you updates, promotions, and product announcements.
You can unsubscribe or opt out at any time:

  • Email: click the “Unsubscribe” link in any message
  • SMS: reply “STOP” to any text message
  • Or email us at info@lurkingclass.com

6. International Data Transfers

Because we operate globally, your information may be transferred to and processed in the United States or other countries that may not provide the same level of data protection as your home jurisdiction. We take steps to ensure appropriate safeguards are in place when transferring data internationally, consistent with applicable law.

7. Data Security

We use administrative, technical, and physical safeguards to protect your information.
However, no method of transmission over the Internet or electronic storage is 100% secure. You use the Website at your own risk.

8. Your Privacy Rights

Depending on your location, you may have the right to:

For California and other U.S. state residents (CCPA/CPRA):

  • Request to access, delete, or correct your personal information
  • Opt out of “selling” or “sharing” data for cross-context behavioral advertising
  • Limit use of sensitive personal information

To exercise these rights, contact us at info@lurkingclass.com or click the “Do Not Sell or Share My Personal Information” link on our website footer.

For EU/UK residents (GDPR):

  • Access, correct, or delete your data
  • Withdraw consent at any time
  • Request data portability
  • Lodge a complaint with your local supervisory authority

To make any privacy-related requests, please email info@lurkingclass.com.

9. Data Retention

We retain your information as long as necessary to fulfill orders, provide services, comply with legal obligations, resolve disputes, or enforce agreements.

10. Children’s Privacy

Our Website is not intended for children under 13. We do not knowingly collect personal information from anyone under 13. If we learn that we have, we will delete it promptly.

If you believe a child under 13 has provided information to us, please contact info@lurkingclass.com.

11. Changes to This Policy

We may update this Privacy Policy periodically. The “Last Updated” date at the top reflects the latest version.
Material changes will be communicated via our Website or email when required.

12. Contact Us

If you have questions or requests regarding this Privacy Policy or your personal data, please contact:

Faction Inc. / Lurking Class
Email: info@lurkingclass.com